the
story of
Voshbon

V.

The Asian female founder had identified a clear gap in the beauty market: consumers were seeking cleansing products that deliver high performance while also contributing positively to the environment. The balance between efficacy and social responsibility was in demand, but largely unmet.

HI, IM EVE

On a long night of studying through finals, she made a cup of instant coffee to stay awake and to pull over the night.

With one simple stir, hot water instantly activated the coffee granules into a fresh Americano. In that moment, inspiration struck: what if cleansing products could work the same way?

What if cleansing products could be made in this pure, waterless, granular form-lighter for the planet, yet stronger for the skin and hair?

That single thought became the seed of a revolution.

Specifically, in the form of highly concentrated, water-free granules that stay fresh until the moment of use––eliminating unnecessary water, improving portability, and reducing environmental impact effectively.

Partnering with a cosmetic factory with over two decades of industry experience, this idea evolved into reality. After six years of dedicated research, experimentation, and refinement, the world’s first granular, waterless cleansing format was created.This is how Voshbon was born: from a single coffee granule to a revolutionary cleansing granule that reimages how we wash.